Mini-mini-minimal

      It's clear that many logos-actually almost all of them, be it very famous or not, have evolved in time. They had to change, because people always change. One obvious thing is the crowded designs gave way to much simple designs that have much more negative space. And it's continuing to be like that, and will be.
      And why the designs becoming more and more simple? My opinion is that the time span of people looking things became much narrower, because people became very busy or lazy.
      So, Antrepo that is a multi-disciplinary design consultancy, made a project where they show more simple design solutions for some brand packaging. I think some of them works really well, but some of them are not working. For example transparent packages sustain very simple designs because everyone can see what's in it although they don't know the brand. But it's very different with opaque packages, some of them will be problematic. For example, in my opinion simple versions of Nesquik and Pringles packages doesn't work. I mean, one cannot ignore children, the actual target audience, and remove the Nesquik Bunny from the package; it would be cruel and boring to them.And there's this question? If the designs become minimal to the end, won't they become soulless and too generic?